Second Nature

“Societal preference for ‘fake’ aesthetics over ‘ugly’ reality. By thinking of this as camouflaged or ‘fool’s gold’ architecture, and framing this as a socio-economic phenomenon, it becomes possible to consider its significance as an artifact of the twentieth and twenty-first-century life. What might these structures say about the increasingly blurred boundaries between authentic and inauthentic environments and experiences, and a collective willingness to suspend ‘reality’ in favor of ‘hyperreality’ (to borrow from Baudrillard and Eco)? What meaning (if any) can be gleaned from the history and design evolution of these structural camouflages, and what might this suggest about approaches to architectural disguises of the future?”

Amy Clarke, Faking Authenticity with Fool’s Gold Architecture